"Consumer have the right to know about the, quality, quantity, durability, MSP and price of the product"-Which consumer right has been highlighted in the given statement.
1. Right to safety
2.Right to choose
3.Right to be informed
4.Right to consumer education
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is called___________.
1.sales promotion
2.direct marketing
3.advertising
4.personal selling
Consumers___________ the right to choose from a wide variety of goods available at competitive prices.
1.have
2.do not have
3.both 1 and 2
4.None of the above
E-commerce enables the business to reach____________ market as buyers and sellers are not restricted by geographical boundaries.
1.local
2.regional
3.national
4.global
Expenditures incurred on legal fees incurred to defend ownership of the factory site of the firm is called
1.Revenue expenditure
2.Prepaid expense
3.Capital expenditure
4.Outstanding expense
Expenditures incurred to acquire fixed asset are called:
1.Revenue expenditure
2.Prepaid expense
3.Capital expenditure
4. Outstanding expense
How many rights does a consumer have under the Consumer Protection Act?
1.8
2.6
3.4
4.5
Identify one of the objective of pricing
1.It decreases market penetration
2.It promotes welfare and growth of enterprise
3.It ensures that consumers get goods at higher price
4.It promotes profiteering
If the traditional approach to marketing is product oriented, what is the modern approach to marketing.
1.Customer oriented
2. Profit oriented
3.Publicity oriented
4.Profiteering
Internal stakeholders includes
1.Creditors
2.Competitors
3.Shareholders
4.Suppliers
ldentify one examples of capital expenditure .
1.A firm buys a computer for 80 000.
2. A firm buys cartridges for computers 300.
3.Godown is repainted at a cost of 4000.
4.New ribbons worth 500 are purchased for typewriter.
ldentify which one of the following is the benefit of packing in the marketing of goods.
1.It protect the product from damage
2.It facilitates branding
3.It facilitates proper handling
4.All the above
Promotion of reputation and maximising profits are the objectives of
1.Selling
2.Advertisement
3.Marketing
4.Sales Promotion
Social media advertising is a form of ______________ advertising that focuses on social networking services to promote product and services.
1.Online
2.Offline
3.Door to door
4.Vehicular
The cost that vary in proportion to changes in the volume of output.
1. Variable cost
2.Shut down cost
3.Fixed cost
4.Opportunity cost
The term Marketing refers to:
1. New product concepts and improvements
2.Advertising and promotion activities
3.A philosophy that stresses customer value and satisfaction
4.Planning sales campaigns
What do you call the expenditure whose benefits are consumed in the current accounting period only?
1.Capital expenditure
2.Revenue expenditure
3.Deferred expenditure
4.All the above
What would you call process of moving goods and services from the manufactures to the consumers?
1.Publicity
2.Advertising
3.Selling
4.Marketing
What would you call the electronic communication among enterprises, government organizations and financial institutions?
1.E-marketing
2.E-commerce
3.E-retailing
4.Eadvertising
What would you call the propaganda which is based on some broad idea?
1.Sales Promotion
2.Advertisement
3.Publicity
4.Direct Selling
Which appropriate word will you use to define the individuals, groups or organisation that have a stake in the decisions and actions of the commercial organisation ?
1.Suppliers
2.Stakeholders
3.Registrar
4.Sundry creditors
Which form of E-commerce helps in performing retail activities through internet at homely comfort?
1.E-tailing
2.E-advertising
3.E-security
4.ERP
Which marketing activity ends with the sale of the goods :
1.Selling
2.Grading
3.Market research
4.Packaging
Which of the following is not a mode of payment for E-commerce?
1.Credit card
2.E-wallets
3.Bank transfers
4.Paying local vendor
Which of the following is the elements of cost.
1.Material
2.Labour
3.Expenses
4.All the above
Which of the following is the example of consumers exploitation?
1.Providing heavy discounts and rebates to consumers
2.Supply of adulterated goods to consumers
3.Providing after sale service tree of cost
4.not allowing bargaining
Which of the following statement is true in case of revenue receipts?
1.It does not create any liability
2. It is no recurring in nature
3.It creates a liability
4.It is an item of balance sheet
While shopping in a mall, you get the offer "buy one get two". This type of offer is known as __________________.
1.Advertisement
2.Sales promotion
3.Publicity
4.All the above
Who you think helps the advertiser in planning better and more effective advertisement as it is has expertise in its job.
1.Advertising Manager
2. Product Manager
3.Publicity Manager
4.Advertising Agency
____________is the example of external stakeholder.
1.Customer
2.Employees
3.Shareholders
4.Employers
_____________is one of the features of service?
1.Ownership is transferable
2.it can be replaced
3.Homogeneity
4.is intangible in nature
______________is the example of customers sales promotion techniques.
1.Offering free samples
2.Special trade discounts
3.Publicity
4.Advertising allowances